Well, just few days before Thanksgiving, holiday decorations and special sales are out in force. November and December sales can make up nearly a third of a retailer’s yearly sales. So every retail seems determined to make healthy sales during this do-or-die time of the year. But for some retailers, the holiday season isn’t just about racking up sales. It’s also a giving time. Nov. 16, Target and TOMS initiated a buy-one, give-one campaign, which goes beyond TOMS’ approach of donating a pair of shoes for every pair of shoes purchased. Instead, for every item of TOMS for Target collection purchased, it will trigger a charitable donation of shoes, blankets, or meals. The collection includes clothes, accessories, home goods, and shoes. Not just selling but giving at the same time, I think it is some kind of remembering the Thanksgiving Day.
Blake Mycoskie founded TOMS shoes in 2006, after his travel in in Argentina. At that time, his biggest concern was how the rocky roads made the children’s feet cut and swollen. And now, when more than 35 million shoes have been donated, TOMS is trying to do much more on a higher level.
The milestone of the moment, is the collaboration of Toms and Target. In September, Target announced the holiday collaboration between the two companies, which features more than 50 items that all blow $50. The Toms for Target collection is available at all Target stores in the U.S.
Every Toms for Target apparel, accessory and home good item sold covers the cost to donate a blanket through the American Red Cross or one week of meals through Feeding America. And as always, for every pair of shoes purchased, one pair is donated to a child in need.
The holiday collaboration of Toms for Target could benefit both companies. As with all designer collaborations, it gives Toms an entry into the mass market, and Target will get a chance to redeem itself.
Target and TOM’s latest collaboration, “Together Sweater”, will be the best choice for your Ugly Christmas Sweater parties.
“…you can do more good when you come together with others to help those in need. While tongue-and-cheek, we think the ‘Together Sweater’ captures the ‘One for One, for All’ mantra of our collaboration with TOMS and serves as a reminder that we can accomplish more by working together.” A representative from Target said.
Before you begin searching the internet for the sweater, it should be noted that it isn’t as readily available as some of the items from this year’s most sought-after designer x retailer collaborations. Instead, Target and TOM’s sent the sweater, which can be worn by up to seven people at once, to their partners in an effort to promote the “spirit of the holidays.” Talk about one size fits all!
About the origin of the National Ugly Christmas Sweater Day, there is an interesting story. As an avid sports fan and the owner of Forever Collectibles, a sports memorabilia company in Somerset, N.J., Michael Lewis has seen his share of over-the-top apparel. Still, he wasn’t prepared for what he encountered last Dec. 20, when he came to work and found dozens of employees wearing garish sweaters covered in lights, bells, and ornaments. “It really hit me like a brick, because one outfit was more hideous than the next,” he says. It turns out it was National Ugly Christmas Sweater Day, celebrated since 2011 on the second or third Friday of December.
More information about the new TOMS Portland store.
The so-called shoewear-company-with-a-conscience, TOMS, is opening a new store at 1235 W. Burnside Street, Suite 125 (right next door to Whole Foods.) This company has only three retail stores in the U.S. as so far. The other two stores are in Venice, CA and Austin, TX.
In its new store in Portland, TOMS will offer a complete selection of its own products for men, women, and kids, including shoes, optical, and sun eye wear, and a curated assortment of TOMS Marketplace items, apparel, and other accessories. At the front of the store shoppers will be greeted with a coffee cart that offers complimentary TOMS Roasting Co. drip coffee all day. Artist Christian Kasperkovitz created a hand-painted map for TOMS to illustrates their giving stories and reflects the visual impact of TOMS around the globe. You can find the map in the main wall of the store.
Tech installations grouped in different stations amongst the product can also give you more informations about TOMS giving initiatives.
The store is already open to the public. I guess it will be a great place to shop for gifts for the coming holiday season.
For its one-for-one business madel (for every pair of shoes you buy, TOMS gives a pair to an impoverished child), TOMS shoes gained an international reputation.But the company has been slowly branching out into bigger areas.
Several days ago, we brought you the news that TOMS will locate its third storefront in the Pearl Street, now, we have more informations in detail.
On Tuesday of this week, the store officially opened, but its lauch party was held in the Wednesday evening. The shop offers clothing, accessories and plenty of those trademark shoes. And since the company launched its own line of coffee this past spring, the new shop also offers coffee. And according to Emily Tschirhart, the spokeswoman of TOMS, the company plans on hosting shoe-decorating and knitting parties at the store as well.
TOMS is open 10 a.m. to 8 p.m., from Monday to Saturday, and 11 a.m. to 6 p.m. on Sundays. The store is located at 1235 W. Burnside St.
Chelsea Clinton,is the daughter of Bill and Hillary Clinton. But today, we are not going to talk about her famous parents. Here, we speak to Clinton, and her exciting collaboration with TOMS Animal Initiative, which will drive awareness and funding for the Wildlife Conservation Society’s protection of elephants.
“Working with TOMS was a natural collaboration. We have long been supporters and fans of TOMS’ model. TOMS as a company was coming to the Clinton Global Initiative for years and have long been good partners through various efforts where they thought they could help make a difference. This was certainly one that we had hoped they would be interested in and they were. They designed these shoes, which I think are fantastic. I’m thrilled that we have shoes for all three members of my family—me, Mark, and Charlotte, although it will take a little while for Charlotte to grow into her shoes. They don’t quite come in a size small enough for her yet,” said Chelsea.
When been asked how involved were you in the design process of the TOMS shoes, Chelsea put it, “In so far as they asked my opinion and I always said, ‘This is not my forte.’ I’m so honored, but then I quickly said, ‘I really think we should leave this in the hands of the professionals.’ So, yes. They did consult me and I quickly kind of demurred.”
You can have more informations about TOMS Animal Initiative in TOMS.com.
Shopping things in Target stores is going to be even more fun and more charitable, because it has teamed up with do-good brand TOMS to give back this holiday season.
The collection includes TOMS signature shoes in cute new designs for both toddlers and kids — t-shirts, hoodies, Winter hats, and gloves — as well as items for mom, dad, and the home. All 50 products in the collection are under $50, and for each product purchased, Target will follow TOMS’s lead and donate a blanket, meal, or shoes to the American Red Cross Disaster Relief, Canadian Red Cross Disaster Relief, Feeding America, and Food Banks Canada.
The blankets ($30), poncho ($28) and sweaters ($32) are the most popular products.The collab already has a slew of celebrity fans including Jessica Alba and Sarah Hyland who stepped out for the launch party last week in Los Angeles. Shop the whole collection here.
From yesterday the TOMS for Target collection is available in Target stores. The company’s holiday website not only shows off the TOMS merchandise, but also lets consumers know exactly what they’ll be giving to charity when they buy. For example, purchasing a $28 women’s poncho means that one blanket gets donated to those in need. And a $16 T-shirt buys one week of meals for someone without enough to eat.
TOMS is most known for its shoes, the humble canvas slip-ons that have been so popular lately. The TOMS for Target collection appears to sell just a few actual TOMS shoes — women’s in black and men’s in chambray blue for $48 — and kids in chambray and a triangle print for $38.
But the rest of the collection features comfortable clothing, such as ponchos, a slouchy hoodie with the TOMS logo and T-shirts for men. There are also lots of accessories, including knit beanies, scarves and throw blankets.
Unlike Target’s other collections that aren’t restocked once they’re gone, The partnership between TOMS and Target is ongoing. And they’re expecting people to line up, so get there early if you’re a TOMS fan.
From November 16, the TOMS for Target collection will be available for a limited time at all Target stores in the U.S. and Canada, as well as on Target.com. To make it easy for shoppers to see their impact, each product will display its corresponding donations.
Both these two companies have a lot invested in the deal. Target want to repair its reputation. Last holiday season, a massive data breach of customer credit information made Target bah-humbug. The company had to resort to discounts on everything in the store mid-December to draw in shoppers. “We need to be cool again.” said Target’s CEO Brian Cornell at the company’s annual meeting.
TOMS is trying to show they are still cool, too. The company had a hip, socially conscious reputation, and has provided 35 million pairs of shoes to children in 60 countries. However, TOMS sold 50 percent interest in itself to Bain Capital earlier this year. Bain is the private-equity company co-founded by Mitt Romney. The deal reportedly netted TOMS about $625 million. While Bain promised to continue the One for One charitable efforts, the sale has spawned accusations of selling out.
This holiday season, Target is launching a charitable campaign with Toms Shoes.
The limited-edition collection – debuting November 16 - includes T-shirts, sweaters, ponchos, shoes and housewares selling for under $50 were on display as well as a Toms for Target display. It is known, the business model of Toms shoes is to give away a free pair of shoes to a person in need for every pair of shoes sold from its collection. Toms and Target are following a similar model with this Toms for Target lineup.
In order to support this collaboration, Target is introducing the “One for One, For All” campaign running across broadcast, digital, online, video, and social. Developed by lead creative agency Chandelier, the campaign features a character inspired by Toms founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give the more than tree grows and can give back.
And for the much ballyhooed debut of the Toms for Target line this Holiday season, several actors were on hand, such as Jennifer Garner, Jessica Alba and Sarah Hyland. They were at the private event held at The BookBindery in Culver City on Wednesday evening.
Jennifer Garner with Blake Mycoskie