More information about the new TOMS Portland store.
The so-called shoewear-company-with-a-conscience, TOMS, is opening a new store at 1235 W. Burnside Street, Suite 125 (right next door to Whole Foods.) This company has only three retail stores in the U.S. as so far. The other two stores are in Venice, CA and Austin, TX.
In its new store in Portland, TOMS will offer a complete selection of its own products for men, women, and kids, including shoes, optical, and sun eye wear, and a curated assortment of TOMS Marketplace items, apparel, and other accessories. At the front of the store shoppers will be greeted with a coffee cart that offers complimentary TOMS Roasting Co. drip coffee all day. Artist Christian Kasperkovitz created a hand-painted map for TOMS to illustrates their giving stories and reflects the visual impact of TOMS around the globe. You can find the map in the main wall of the store.
Tech installations grouped in different stations amongst the product can also give you more informations about TOMS giving initiatives.
The store is already open to the public. I guess it will be a great place to shop for gifts for the coming holiday season.
For its one-for-one business madel (for every pair of shoes you buy, TOMS gives a pair to an impoverished child), TOMS shoes gained an international reputation.But the company has been slowly branching out into bigger areas.
Several days ago, we brought you the news that TOMS will locate its third storefront in the Pearl Street, now, we have more informations in detail.
On Tuesday of this week, the store officially opened, but its lauch party was held in the Wednesday evening. The shop offers clothing, accessories and plenty of those trademark shoes. And since the company launched its own line of coffee this past spring, the new shop also offers coffee. And according to Emily Tschirhart, the spokeswoman of TOMS, the company plans on hosting shoe-decorating and knitting parties at the store as well.
TOMS is open 10 a.m. to 8 p.m., from Monday to Saturday, and 11 a.m. to 6 p.m. on Sundays. The store is located at 1235 W. Burnside St.
Chelsea Clinton,is the daughter of Bill and Hillary Clinton. But today, we are not going to talk about her famous parents. Here, we speak to Clinton, and her exciting collaboration with TOMS Animal Initiative, which will drive awareness and funding for the Wildlife Conservation Society’s protection of elephants.
“Working with TOMS was a natural collaboration. We have long been supporters and fans of TOMS’ model. TOMS as a company was coming to the Clinton Global Initiative for years and have long been good partners through various efforts where they thought they could help make a difference. This was certainly one that we had hoped they would be interested in and they were. They designed these shoes, which I think are fantastic. I’m thrilled that we have shoes for all three members of my family—me, Mark, and Charlotte, although it will take a little while for Charlotte to grow into her shoes. They don’t quite come in a size small enough for her yet,” said Chelsea.
When been asked how involved were you in the design process of the TOMS shoes, Chelsea put it, “In so far as they asked my opinion and I always said, ‘This is not my forte.’ I’m so honored, but then I quickly said, ‘I really think we should leave this in the hands of the professionals.’ So, yes. They did consult me and I quickly kind of demurred.”
You can have more informations about TOMS Animal Initiative in TOMS.com.
Shopping things in Target stores is going to be even more fun and more charitable, because it has teamed up with do-good brand TOMS to give back this holiday season.
The collection includes TOMS signature shoes in cute new designs for both toddlers and kids — t-shirts, hoodies, Winter hats, and gloves — as well as items for mom, dad, and the home. All 50 products in the collection are under $50, and for each product purchased, Target will follow TOMS’s lead and donate a blanket, meal, or shoes to the American Red Cross Disaster Relief, Canadian Red Cross Disaster Relief, Feeding America, and Food Banks Canada.
The blankets ($30), poncho ($28) and sweaters ($32) are the most popular products.The collab already has a slew of celebrity fans including Jessica Alba and Sarah Hyland who stepped out for the launch party last week in Los Angeles. Shop the whole collection here.
From yesterday the TOMS for Target collection is available in Target stores. The company’s holiday website not only shows off the TOMS merchandise, but also lets consumers know exactly what they’ll be giving to charity when they buy. For example, purchasing a $28 women’s poncho means that one blanket gets donated to those in need. And a $16 T-shirt buys one week of meals for someone without enough to eat.
TOMS is most known for its shoes, the humble canvas slip-ons that have been so popular lately. The TOMS for Target collection appears to sell just a few actual TOMS shoes — women’s in black and men’s in chambray blue for $48 — and kids in chambray and a triangle print for $38.
But the rest of the collection features comfortable clothing, such as ponchos, a slouchy hoodie with the TOMS logo and T-shirts for men. There are also lots of accessories, including knit beanies, scarves and throw blankets.
Unlike Target’s other collections that aren’t restocked once they’re gone, The partnership between TOMS and Target is ongoing. And they’re expecting people to line up, so get there early if you’re a TOMS fan.
From November 16, the TOMS for Target collection will be available for a limited time at all Target stores in the U.S. and Canada, as well as on Target.com. To make it easy for shoppers to see their impact, each product will display its corresponding donations.
Both these two companies have a lot invested in the deal. Target want to repair its reputation. Last holiday season, a massive data breach of customer credit information made Target bah-humbug. The company had to resort to discounts on everything in the store mid-December to draw in shoppers. “We need to be cool again.” said Target’s CEO Brian Cornell at the company’s annual meeting.
TOMS is trying to show they are still cool, too. The company had a hip, socially conscious reputation, and has provided 35 million pairs of shoes to children in 60 countries. However, TOMS sold 50 percent interest in itself to Bain Capital earlier this year. Bain is the private-equity company co-founded by Mitt Romney. The deal reportedly netted TOMS about $625 million. While Bain promised to continue the One for One charitable efforts, the sale has spawned accusations of selling out.
This holiday season, Target is launching a charitable campaign with Toms Shoes.
The limited-edition collection – debuting November 16 - includes T-shirts, sweaters, ponchos, shoes and housewares selling for under $50 were on display as well as a Toms for Target display. It is known, the business model of Toms shoes is to give away a free pair of shoes to a person in need for every pair of shoes sold from its collection. Toms and Target are following a similar model with this Toms for Target lineup.
In order to support this collaboration, Target is introducing the “One for One, For All” campaign running across broadcast, digital, online, video, and social. Developed by lead creative agency Chandelier, the campaign features a character inspired by Toms founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give the more than tree grows and can give back.
And for the much ballyhooed debut of the Toms for Target line this Holiday season, several actors were on hand, such as Jennifer Garner, Jessica Alba and Sarah Hyland. They were at the private event held at The BookBindery in Culver City on Wednesday evening.
Jennifer Garner with Blake Mycoskie
Next Tuesday, Nov. 18, Toms Shoes will open its third U.S. location, in Portland’s Pearl District.
Besides the “one-for-one” shoes and sunglasses, it is said that the retailer will offer free Toms coffee and Wi-Fi to customers. The company want its new store serve as a community hub, a place to hang out more thanjust a place to shop.
According to Toms spokeswoman, the shop will also host events like shoe-decorating parties and knitting parties. And while shoes and sunglasses will be on display, the products won’t be overwhelming.
The store, at just 1,303 square feet, will accommodate about 35 people, the spokeswoman said. The shop will be located at 1235 West Burnside, nestled between California Closets and Whole Foods Market.
Today we’ll talk more details about the collabration between TORMS and Target.
The Toms for Target collection, launching Nov. 16 at all Target stores in the U.S. and Canada and at target.com, makes the already relatively affordable shoes even more so. The Toms for Target slip-ons are $38 for kids (in triangle prints and chambray) and $48 for women (in black) and men (in chambray). Target’s free holiday shipping for most online purchases helps.
The limited-edition assortment goes beyond shoes. The girls lineup includes zip hoodies in a triangle print ($22), slouchy multicolor knit hats ($10) and mittens that convert to fingerless gloves ($12).
Women can find gift-worthy gray or cream ponchos ($28), a gray marled sweat shirt ($22, online only) and bracelets in sets of three ($15). The men’s denim shirt ($30) or navy anorak ($40) would appeal to a wide range of sensibilities.
Home goods, most of which are boldly stamped TOMS, include fringe throws in oatmeal and dove gray ($30) and a reusable feather print tote ($12).
All items are under $50 and stay true to Toms’ well-known One for One giving model. For each purchase, Target will donate a blanket, meals or shoes in partnership with Toms and charities including American Red Cross Disaster Relief.
TOMS’ business model is based on a simple premise; for every pair purchased, one pair is donated to a child in need. TOMS stands for tomorrow (ie every shoe you buy today secures a shoe for a needy kid tomorrow). This altruistic story became the bedrock of the company and the story that catapulted the brand to glory.
The brand story of TOMS is the story of a man who had an altruistic vision born out of the need to contribute practical solutions to the severe poverty situations in developing countries around the world.
Blake Mycoskie was travelling in Argentina in 2006 and saw firsthand the hardships faced by children growing up without shoes. He returned home with the solution to create a for-profit business that would not be reliant on donations but that would fulfil the need of helping these children. TOMS and the One-for-One motto was born, where every pair of shoes that TOMS sells, one pair of shoes is delivered to someone in need.
At TOMS, Blake’s known as Chief Shoe Giver.